Final Project:Mission Statement

Cusha Vodka

Final Project: Pitch

I have come up with Cusha Vodka's first in-season flavor. Our first flavor is Guava Mango. The Guava is farmed and picked in the Department of Izabal, nearby Puerto Barrios in the Carribean, it's picked between April to the ends of June. We are a boutique product that produces in small batches from a small distillery along the coast of Izabal. Cusha Vodka is looking forward to produce new flavors in the nearby future. They are Pineapple Orange, Pineapple are usually grown and picked in the department of Escuintla nearby the Pacific Ocean, where the climate is humid and tropical. Cusha Vodka is Premium Brand and our bottles will be priced around $40-$50 at stores like Albertsons, Smiths, Vons, Food for less, etc..."Although such value pitches might work for now, long-term national-brand success requires continued investment in product innovation and brand marketing"Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing    pg 232. Which that is the plan for Cusha Vodka has for our long term success. We plan on constantly upgrading our products, evolving as a company through time and staying in the public eye through innovative and trendsetting marketing.

Week 10 EOC, BOC: Les Paul

Lester William Polsfuss also known as Les Paul was an American jazz and country guitarist, was known as the "Grandfather of Rock and Roll, was born on June 9, 1915 to George and Evelyn Polsfuss. While living in Milwaukee, Paul became interested in music at the early age of 8 years old, when he started playing the harmonica. After an attempt on learning the banjo, he learned how to play the guitar.It was during that time that he invented a neck-worn harmonica holder, which allowed him to play the harmonica hands-free while accompanying himself on the guitar.

EOC Week 9: Creative Content

My creative content for my final project is not 100% decided on, but i am pretty sure it is going to include a powerpoint of some sort from me to come up with the bottling presentation that i envision to be my creative content for my final project

Week 9 EOC: Three mission statements

Mission statements should be meaningful and specific yet motivating. The mission of Verb Vodka is to give a quality beverage to accent a good time, as well as promoting responsibility when consuming alcoholic beverages and participating in sexual activities. Verb vodka like “some companies—such as Patagonia, Ben & Jerry’s, Timberland, and others—are practicing “caring capitalism,” setting themselves apart by being civic-minded and responsible. They are building social responsibility and action into their company value and mission statements.” I like Grover's mission statement.....It's genuine, very creative and convincing for any customer who is into vodka and having a good time with friends.





The process of distillation is what gives Vice Vodka it signature taste, by 3 levels which strengthens, purify and smoothens out the luscious fruit flavors.
Adding the best tasting fruit flavors mixed with the top recipes of vodka, will bring you on a journey of epic proportions on four different levels, by bringing it to you in 4 special bottles. Enjoy the Best 40 years of great tasting vodka with our Vice Vodka Collection, It will surprise you. Vice Vodka make it you Vice. I also like Sean's statement of his product...it's unique, original, and very sinful for those who wants to dolge in any sinful vices and activities.


 "A clear mission statement acts as an “invisible hand” that guides people in the organization", Marketing: An Introduction, Armstrong/Kotler, pg. 39), it is important that Your brand has something special that is going to distinguish you from all the other brands of spirits out there, that are already established. It all starts out by your Mission statement. What do you want to accomplish 5, 10, 20 years from now. Luis's statement is very convincing, from this, it seems that he has experience in the industry and he knows how to sell a product well and effectively.

EOC 8: What's so special about my vodka

What's so special about my vodka? the thing that is so different about my vodka is that the beverage is a rare beverage from Guatemala, inspired by it's natural jungle environment and exotic flavor, Cusha Vodka is a rare and hidden secret for generations now one can have direct access to this great afrodisiac beverage that gave the Mayans of old that sensual sensation. Cusha Vodka comes in many exotic flavors and colors.

Week 3 EOC: Charitable Companies

According to the Forbes website there are many different companies that are contributing large amounts of money to different organizations. Some of these companies that are on the top of the Forbes list are Wal-Mart, Target, and Coca-Cola. Wal-Mart alone donated 197 million dollars in 2004. Target followed behind in 2004 with 88.8 million dollars. And Coca-Cola donated 67.2 million dollars. There was another company that tops them all, “Pfizer would rank No. 1, with more than $1.2 billion of cash and in-kind donations, or 21% of its 2003 earnings. That is the first time a company topped the $1 billion mark in the 11 years the Chronicle has been keeping track.” As said in the Forbes website.  There are many companies that donate funds as well as tangible items such as clothes and food. A lot of this money is dispersed to different research companies as well as victims of weather catastrophes.

Week 6 EOC

The Places where I go to buy basic necessities (i.e. deodorants, shampoo, conditioner, toothpaste, etc…..) I would go to three places, Albertsons, Smiths, and Food 4 Less. Because those 3 places are the stores that are affordable to buy these basic necessities. Also these 3 top places have a huge selection of hygienic products that I buy for daily use. For instance, this past weekend I went to buy a toothbrush at Albertson for $2.99, and a new body spray for $5.69, the great thing was that these two products that I needed were at a special price, and since I have a Gift Card from there, I have a major advantage in saving money. I saved about a little over $5 when I went to purchase these basic necessities.  Also what is great about places like Albertson is that they have everything that one goes for and it’s worth spending your money especially knowing you’re saving at the  same time.

Week 5 EOC Sony Sleuth-Marketing

With what happened with the recent hacking of the Sony Corporation, which shocked the US and the entire world at large. Sony Corp. told US lawmakers that they found a taunting message during a recent computer attack but it still doesn't know who stole personal information from more than 100 million of its online-gaming accounts. Sony, in a letter to Congress released on Wednesday said the hackers didn't leave any traces of their attacks, which is lead to be the biggest data breaches up to date.  But Sony said it discovered a file left on its servers called "Anonymous. The contents of that file said "We are Legion," which is the tag line of a loosely affiliated group of Internet vigilantes dubbed Anonymous.
Since the breach, Sony has been under intense scrutiny and its videogame chief, Kazou Hirai, has been under fire. Adding to the political pressure, New York's attorney general, Eric Schneiderman, Tuesday issued subpoenas to Sony for documents related to its security systems, according to a person familiar with the matter.
Sony's letter to lawmakers was its response to a request from a congressional committee examining data-breach issues.In its letter, Sony said it was the "victim of a very carefully planned, very professional, highly sophisticated criminal cyber attack designed to steal personal and credit card information for illegal purposes."

Week 4 EOC: There's an app for that

The New Canon 7D has several apps. For example The EOS 7D offers the enhanced image quality, smooth frame rates and adaptive exposure compensation necessary in a professional movie-making tool. By shooting video with a large sensor camera, it's simple to take advantage of the image characteristics intrinsic to SLR photography and not necessarily to video cameras.
In addition to a number of different recording size and frame rate modes, the EOS 7D enables easy manual control of exposure, focus and Live View features and even allows for in-camera editing. The large CMOS sensor and compatibility with over 60 lenses provide a wealth of depth-of-field options. And it's all as easy as the press of a button - the EOS 7D has a dedicated Live View/Movie Recording lever with a start/stop button that gets the shooting started fast.
Full HD Video is captured at 1920 x 1080 resolution at 30p (29.97), 24p (23.976) or 25p frames per second, for up to 4GB per clip. Movies are saved as .MOV files and can be viewed in Full HD with HDMI output. Other recording sizes include HD at 1280 x 720 (50p / 60p (59.94) fps) or SD/VGA at 640 x 480 (50p / 60p (59.94) fps).

Great Customer Service

    My best Customer Service experience is when one day I went to P.F. Chang’s and the waitress was very nice and took care of us while we ate there and due to the fact that I spoke to her in my limited Mandarin Chinese. She was well impressed with that and mainly surprised that I told her that I am Guatemalan in Mandarin. In this case it helped me to help her perform greatly in her job, just mainly due to the fact that I intended to speak to her in her native tongue. This really meant something greatly for her, because one of her customers took the trouble to ask simple things in her native tongue while ordering food. Then afterwards, she kept coming back and forth to the table where we were sitting and she was just overwhelmed with joy due to the fact that I intended to speak to her in Mandarin. Also I liked the fact that I left a major impression on her with intending to speak Mandarin, just by saying simple words like please, hello, thank you, your welcome, etc…In my personal opinion, that was the best customer service experience I really ever had in years, also I would like to add to this is that if you treat the people that serve you with respect and dignity, they will definitely take care of you.

EOC week 1:My Voice

I was born in Guatemala, came here when I was 6 years old, and now I'm studying at the Art Institute of Las Vegas to become a photography major and to travel the world one day in the near future. As a photography major, one must have the vision and drive to take pictures of everything. Anything from taking pictures of animals, food, to people, skyscrapers, world events, etc..