Mission statements should be meaningful and specific yet motivating. The mission of Verb Vodka is to give a quality beverage to accent a good time, as well as promoting responsibility when consuming alcoholic beverages and participating in sexual activities. Verb vodka like “some companies—such as Patagonia, Ben & Jerry’s, Timberland, and others—are practicing “caring capitalism,” setting themselves apart by being civic-minded and responsible. They are building social responsibility and action into their company value and mission statements.” I like Grover's mission statement.....It's genuine, very creative and convincing for any customer who is into vodka and having a good time with friends.
The process of distillation is what gives Vice Vodka it signature taste, by 3 levels which strengthens, purify and smoothens out the luscious fruit flavors.
Adding the best tasting fruit flavors mixed with the top recipes of vodka, will bring you on a journey of epic proportions on four different levels, by bringing it to you in 4 special bottles. Enjoy the Best 40 years of great tasting vodka with our Vice Vodka Collection, It will surprise you. Vice Vodka make it you Vice. I also like Sean's statement of his product...it's unique, original, and very sinful for those who wants to dolge in any sinful vices and activities.
"A clear mission statement acts as an “invisible hand” that guides people in the organization", Marketing: An Introduction, Armstrong/Kotler, pg. 39), it is important that Your brand has something special that is going to distinguish you from all the other brands of spirits out there, that are already established. It all starts out by your Mission statement. What do you want to accomplish 5, 10, 20 years from now. Luis's statement is very convincing, from this, it seems that he has experience in the industry and he knows how to sell a product well and effectively.
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