Showing posts with label EOC. Show all posts
Showing posts with label EOC. Show all posts
Wednesday, June 15, 2011
Final Project: Pitch
I have come up with Cusha Vodka's first in-season flavor. Our first flavor is Guava Mango. The Guava is farmed and picked in the Department of Izabal, nearby Puerto Barrios in the Carribean, it's picked between April to the ends of June. We are a boutique product that produces in small batches from a small distillery along the coast of Izabal. Cusha Vodka is looking forward to produce new flavors in the nearby future. They are Pineapple Orange, Pineapple are usually grown and picked in the department of Escuintla nearby the Pacific Ocean, where the climate is humid and tropical. Cusha Vodka is Premium Brand and our bottles will be priced around $40-$50 at stores like Albertsons, Smiths, Vons, Food for less, etc..."Although such value pitches might work for now, long-term national-brand success requires continued investment in product innovation and brand marketing"Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 232. Which that is the plan for Cusha Vodka has for our long term success. We plan on constantly upgrading our products, evolving as a company through time and staying in the public eye through innovative and trendsetting marketing.
Thursday, June 9, 2011
Week 10 EOC, BOC: Les Paul
Lester William Polsfuss also known as Les Paul was an American jazz and country guitarist, was known as the "Grandfather of Rock and Roll, was born on June 9, 1915 to George and Evelyn Polsfuss. While living in Milwaukee, Paul became interested in music at the early age of 8 years old, when he started playing the harmonica. After an attempt on learning the banjo, he learned how to play the guitar.It was during that time that he invented a neck-worn harmonica holder, which allowed him to play the harmonica hands-free while accompanying himself on the guitar.
EOC Week 9: Creative Content
My creative content for my final project is not 100% decided on, but i am pretty sure it is going to include a powerpoint of some sort from me to come up with the bottling presentation that i envision to be my creative content for my final project
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