Final Project: Pitch

I have come up with Cusha Vodka's first in-season flavor. Our first flavor is Guava Mango. The Guava is farmed and picked in the Department of Izabal, nearby Puerto Barrios in the Carribean, it's picked between April to the ends of June. We are a boutique product that produces in small batches from a small distillery along the coast of Izabal. Cusha Vodka is looking forward to produce new flavors in the nearby future. They are Pineapple Orange, Pineapple are usually grown and picked in the department of Escuintla nearby the Pacific Ocean, where the climate is humid and tropical. Cusha Vodka is Premium Brand and our bottles will be priced around $40-$50 at stores like Albertsons, Smiths, Vons, Food for less, etc..."Although such value pitches might work for now, long-term national-brand success requires continued investment in product innovation and brand marketing"Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing    pg 232. Which that is the plan for Cusha Vodka has for our long term success. We plan on constantly upgrading our products, evolving as a company through time and staying in the public eye through innovative and trendsetting marketing.